Course Structure Define and explain the concept of literature. Identify the functions of literature. Define and explain the concept of mass media. Identify the functions mass media. Define and explain the concept of popular culture. Identify the nature of popular culture. Identify and discuss the importance of culture. Establish the link between literature and mass media. Identify and discuss the relationship between literature and popular culture. Identify how literature could be employed to enhance popular culture. Establish and discuss how mass media could be used to develop popular culture. Examine the relationship among the three: literature, mass media and popular culture. Identification and interpretation of societal trends. Practical application of literature and mass media in the generation and propagation of popular culture.